We'll plan your advertising campaign to meet your goals

“Continuous improvement is better than improved perfection.”

– Mark Twain

Like to become more confident in marketing your business?

How about embedding sustainability into your ways of operating?

InHouse’s Hawke’s Bay marketing and sustainability training services can empower you to lead a meaningful business. We’ve gained some helpful knowledge over the years around not just how to market a business, but how to operate it sustainably and share that story with other people.

Marketing is the homework a company does to identify unfulfilled needs and wants – for both people and the environment. Marketing:

  • sets measures and quantifies the size of the market and the potential
  • designs and promotes the right products and services
  • monitors results and improves the offering over time
  • decides when to let the offering go

If you’ve ever wanted to learn more about marketing concepts such as the 8 P’s of marketing, segmentation, targeting, positioning, brand equity, brand essence, or what these terms even mean, our marketing capability programmes can help. We can also help you upskill as a marketing coordinator through one-on-one mentoring and digital media workshops.

 

Sustainability is about ensuring your business operates within our planetary boundaries, gives more than it takes, and is healthy for all the people within it’s reach. Sustainability:

  • Takes honest stock of where you are at, and where things could be improved
  • Sets out a pathway for you and your team to take consistent action
  • Builds financial and market resilience for your business
  • Helps you make impacts beyond the walls of your business

If sustainability is on your mind, whether it is about carbon and greenhouse gases, impact on waterways or animal life, or ensuring your products are sourced from ethical and fair work environments, our training can help. We base our training around the UN’s 17 Sustainable Development Goals, and help you zero in on the areas your business can have the greatest impact.

 

No matter your knowledge of marketing or sustainability, talk to us and we’ll deliver a program to suit your needs.

Ways we can help you upskill with marketing training in Hawke's Bay

As part of our marketing training service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long-term.

As part of our marketing training service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long-term.

MARKETING INSIDER WORKSHOPS

Learn more about “what is marketing?”, “why is it important?”, and “what does that marketing jargon mean?”. Walk away with a clear understanding and practical steps you can take to apply to your business.Find out more

SMART MARKETING PLAN WORKSHOPS

It can seem like you are always busy working in the business rather than on the business. These one on one sessions are all about helping you THRIVE. Over four sessions, we will progressively take you through the critical stages required to develop a SMART Marketing Plan. In each session, you will learn more about marketing and then apply that knowledge to build your plan using our Marketing Toolkit.
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This training workshop is available for funding through the NZTE Regional Business Partners Programme  for eligible organisations – talk to us for more info and we can guide you through.

SUSTAINABILITY ROADMAPPING TRAINING

Getting started with sustainability can seem daunting. Where do you begin? With these series of workshops, covering Sustainability 101, how to build a Roadmap & Action Plan, and building your Sustainability Story authentically, you will be empowered to take the next steps. Bespoke training can also cover things like how to bring your people onboard, drive sustainable development from within & overcome roadblocks, how to embed sustainable design into your New Product Development process, or how to access simple reporting frameworks like carbon reporting for SME’s.
This training workshop is available for funding through the NZTE Regional Business Partners Programme for eligible organisations – talk to us for more info and we can guide you through.

MARKETING MENTOR

You have a developed a marketing or business plan, but realise there are a few gaps in your knowledge about the “how to execute” that is keeping you awake at night. Sometimes you just wish you could channel the expertise of a seasoned marketer to steer you straight. A mentor will help you stay focused, bring in new perspectives, and be that sounding board in the good and bad times.

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DIGITAL MEDIA OVERHAUL WORKSHOPS

Are your digital media efforts keeping pace with consumers’ changing habits? Are you looking to the horizon, or plugging away and hoping your digital activity is still relevant? Learn the trends on the horizon, and get the tools to help you adapt and make savvy marketing decisions that will position your business for the future.
Find out more This training workshop is available for funding through the NZTE Regional Business Partners Programme for eligible organisations – talk to us for more info and we can guide you through.

Time to improve your marketing?

Enquire for more info & pricing – let’s tailor your training to fit you.