SMART Goal Setting - Specific, Measurable, Attainable, Realistic, Time-bound

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” – Bill Copeland

How can I get my business organised?

It’s hard to accomplish anything without a plan. Whether you’re coaching a team, arranging your next holiday or running a business, you know you need one! Integrating marketing planning into your business is essential.

A marketing plan will enable you to look at all the things your business could do and helps you determine where to spend time, human capital, and money. And it helps you bring order and focus to your marketing efforts.

To increase the chance of your business scoring the “goal” it pays to make them SMART. This means goals are Specific, Measurable, Attainable, Realistic and Time-bound.

If you’d like to know more about how InHouse Marketing can help you develop SMART plans for your business, we’d love to hear from you.

Ways we can help you develop SMART marketing plans

As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. Your marketing planning strategy is designed to help you implement and utilise this knowledge throughout your business long-term.

Marketing & sales plans

Get a business-wide plan that helps you identify what moves to make, with what products or services, and through which channels. Ask & answer “where are we now, where do we want to be, how do we get there, who’s going to do what, and how are we doing?”. Along with a detailed, researched plan you’ll get a powerful one-page plan to guide you at a glance.

Fresh Advice On Your Marketing Plan

Sometimes there’s no need to reinvent the wheel if you already know the guts of your marketing plan. Use our InHouse marketing advice to get a fresh set of eyes, and move forward knowing you’re on track. We’ll give you honest feedback and let you know where we think your key opportunities lie, plus we can help you execute your marketing plan if you need help.

Modular marketing plan toolkit

We help you build your Marketing Plan step by step with our cost-effective Marketing Plan Toolkit. This Do-it-Yourself or we Do-It-For-You package offers an easy and cost-effective way to develop a Marketing Plan, across 5 easy to digest modules. You can work through them at your own pace to suit your needs.

Brand plans

Have you identified an exciting opportunity for a specific product or service? An InHouse Marketing Brand Plan helps you drill down to the detail. What sales and profit do you want to achieve? What features and benefits should your product or service have? What pricing will give you the sales and profit you require? Where are you going to sell it? How are you going to promote it? Also check out our innovation & take to market and building better brands services.

Keen to get a fresh take on your marketing?

Your first meeting is on the house.