“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” – Bill Copeland
It’s hard to accomplish anything without a plan. Whether you’re coaching a team, arranging your next holiday or running a business, you know you need one! Integrating marketing planning into your business is essential.
A marketing plan will enable you to look at all the things your business could do and helps you determine where to spend time, human capital, and money. And it helps you bring order and focus to your marketing efforts.
To increase the chance of your business scoring the “goal” it pays to make them SMART. This means goals are Specific, Measurable, Attainable, Realistic and Time-bound.
If you’d like to know more about how InHouse Marketing can help you develop SMART plans for your business, we’d love to hear from you.
As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. Your marketing planning strategy is designed to help you implement and utilise this knowledge throughout your business long-term.