SMART Goal Setting - Specific, Measurable, Attainable, Realistic, Time-bound

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” 

– Bill Copeland

How can I get my marketing organized?

It’s hard to accomplish anything without a plan. Whether you’re coaching a team, arranging your next holiday or running a business, you know you need one. Integrating marketing planning into your business is essential.

A marketing plan will enable you to look at all the things your business could do and helps you determine where to spend time, effort, and money.

It’s a really enjoyable process, and it will help you to bring order and focus to your marketing efforts.

To increase the chance of your business scoring the “goal” it pays to make your goals SMART. This means goals are Specific, Measurable, Attainable, Realistic and Time-bound.

If you’d like to know more about how InHouse Marketing can help you develop SMART marketing plans for your business, fire us a message.

Ways we can help build your brand


Get a business-wide plan that helps you identify what moves to make, with what products or services, and through which channels. We’ll help you ask & answer “where are we now, where do we want to be, how do we get there, who’s going to do what, and how are we doing?”. Along with a detailed, researched plan you’ll get a powerful one-page plan to guide you at a glance.


Sometimes there’s no need to reinvent the wheel if you already know the guts of your marketing plan. But it can get lonely out there! Use our InHouse marketing advice to get a fresh set of eyes, and move forward knowing you’re on track. We’ll give you honest feedback and let you know if we see any missed opportunities, plus we can help you execute your marketing plan if you are under the pump.


Wanting to take it in bite-size chunks? This Do-it-Yourself or we Do-It-For-You package offers an easy and cost-effective way to develop a Marketing Plan, across 5 easy to digest modules. You can work through them at your own pace to suit your needs.


Have you identified an exciting opportunity for a specific product or service? We’ll help you drill down to the detail. What sales and profit do you want to achieve? What features and benefits should your product or service have? What pricing will give you the sales and profit you require? Where are you going to sell it? How are you going to promote it? Check out our new product development and brand building services.

Takeaways: As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long after we leave the building. Unless you get us to stick around and help with the doing, of course.

Keen for a fresh take on your business?

Your first meeting is on the house.