Lightbulb moment new product development support Hawkes Bay NZ

“There’s a way to do it better – find it.”
– Thomas Edison

Is it time to get innovative?

Every business needs to innovate to stay ahead of changing customer needs and the competition, which is why identifying and developing new product & service ideas – and effective strategies to go with them – drives growth, customer value and return to shareholders.

But success can be hard to come by as competition is intense and the costs of new product development and the risk of failure are high.

If you have ever asked yourself:

  • I have a fantastic idea for a new product or service but I am not sure how to take it to market?
  • I wish my business was more innovative – we struggle to find the time and do not have the right processes in place to make this happen?

If so we would love to talk to you. We have loads of experience in launching new products for big and small brands and have developed some specific support programmes to help businesses become more innovative.

Together we can help you thoroughly road-test your idea and avoid the pitfalls before you leap straight into the launch.

Ways we can help you innovate & take your new product to market


Understanding what the market wants and needs is the first step in any great innovation. If you’re looking for inspiration to carve a new niche, we can help you do the research and get inside your customer’s heads.


We can come in every so often and help you identify new product and service opportunities, and prepare business cases to see if they’ll fly.


Learn about best practice for launching new products. Our No.8 Wire Workshops step you through the eight pivotal steps in developing a new product, positioning you for success.


We’ll take the pressure off you by doing what is required to get your new products to market, on an ad-hoc or ongoing basis.

Takeaways: As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long-term.

Marise Gunderson, Director of InHouse Marketing Consultants Hawkes Bay


your secret weapon in New Product Development

Expertise to get you humming

Our resident New Product Development expert is Marise Gunderson. With a background working for big brands in corporate Auckland, you can steal from Marise’s knowledge bank and access big business thinking even if you are a small to medium.

An avid foodie and trend watcher, Marise has worked on brands like Arnott’s, Goodman Fielder, Fletcher Building and the award-winning Kaitahi Superfood. Learn why it’s worth talking to Marise here in her bio.

Keen for a fresh take on your business?

Your first meeting is on the house.