You’ve worked hard all year and are looking forward to a much deserved break and some down-time from the day to day running of your business, right?
Over the break you’ve got the chance to clear your head and think about the bigger picture. You come up with grand ideas for what do you want to do differently next year, and what goals do you want to achieve.
Then, when you come back to work you feel re-energised but soon slip back into the old patterns of behaviour. Sound familiar?
Why not do something different in 2018 and start the year with a review of your business to set a new direction.
How long has it been since you’ve thought critically about:
- Where have you been?
- Where do you want to go?
- How will you get there?
InHouse Marketing can help. We offer a range of Business and Brand Strategy Workshops that help you think about all of this business marketing stuff with clarity, and use it to move forward.
If you have not already heard about Simon Sinek’s Golden Circle idea, one that he calls the simplest idea in the world, I suggest you check out his videos on YouTube. They are very inspiring and suggest a business will have more chance of success if you start with defining your WHY – why do you do what you do, what inspires you to get up every day.
This in turn inspires your customers to decide to purchase from you. Rather than just saying “we sell the best products” or “we have the best customer service”, delve deeper to define WHY you do what you do, communicate it well, and find your customers being drawn to your greater purpose.
So what is your business’ marketing WHY?
Ours is to help every day businesses like yours harness the power of marketing. Let us help you work this out in 2018 when you are fresh from your holidays – drop us a line or give us a call, we’ll be around.
Here’s to a great 2018,
Megan, Marise & Jodi – the gals from InHouse Marketing
