Marketing Plan Toolkit Modular Package Hawkes Bay Napier Hastings NZ

“Divide your elephant into small pieces.” – Sunday Adelaja

Build your Marketing Plan step by step with our cost-effective Marketing Plan Toolkit.

Using the 5 P’s of Marketing we will look at your complete ‘take to market’ approach, and plan out strategies to make the most of every effort you make.

There are 5 modules, and you can choose to either Do It Yourself (DIY) or we can Do It For You (DIFY), adding extra value and expertise.

What you get:

  • Our specially created templates with notes on how to work through it.
  • Our expertise to research your industry, competitors and current brand health, so we can add our creative thinking on how to make your business stand out from the crowd.
  • One-on-one workshops where we listen, guide and contribute.
  • Ability to move through the modules as you want – it all depends how quickly you want to complete your plan.

At the end of the modules you will have a detailed marketing plan.

If you’d like to know more about InHouse Marketing’s clever little Marketing Plan Toolkit packages, we’d love to hear from you.

The 5 Marketing Plan Modules

The options are to either Do It Yourself (DIY) with our templates and mentoring / guidance, or we can Do It For You (DIFY) adding extra value, expertise and completing all documentation and saving you time and energy.

1: Where have you been?

This workshop helps you clarify and share with us your future goals, timelines and budgets. We will work alongside you to review where you are now, look to the horizon, brainstorm options and identify current strengths, weaknesses, opportunities and threats (SWOT).

1hr face-to-face workshop. Note: some ‘homework’ will be required ahead of time.

2: Where do you want to go?

Tap into Simon Sinek’s Golden Circle model to define your Vision and Values – or your Why, What and How? The results will be revealing and clarify your organisation’s sense of purpose.

1hr face-to-face workshop.

3: Brand Positioning - What is the Big Idea?

Identify and develop your brand positioning by defining your brand personality, and what makes you stand out from the crowd and makes your customers love you. What is the BIG Idea?

1hr face-to-face workshop.

4: Marketing Strategy

Based on the previous workshops, we help you identify key Goals, Objectives and Strategies (GOS) for the next 12 months. This is your road-map, from which you can allocate resources, budget and investigate the best tactics.

1-hour face to face workshop.

5: Marketing Tactics

Together we will add the tactics to your plan (GOST). There will be many marketing tactics you can implement to achieve your goals; the trick is to choose the best ones. This is the idea generation stage. Using the 5 P’s of Marketing you will end up with a list of the specific actions, cost allocation and timelines that you will implement over the coming year.

Ongoing Marketing Support

Once you have completed the Marketing Plan Tool Kit Modules, we can discuss how much marketing support you may require and how much you are ready to do yourself.

Takeaways: As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long-term.

Keen to start building your marketing plan?

Knock on our door today.