“People will forget what you said, they will forget what you did, but they will never forget how you made them feel.”

– Maya Angelou

What is brand building?

A brand is one of the few things your company can own forever. It’s also an asset you can rely on to build value, enhance margin and enrich your business over time.

We forgive you if you think your brand is just the logo. But actually it is so much more – it’s the sum total of associations, feelings, attitudes and perceptions relating to your business’ product or service.

We believe the strongest, most enduring brands result from the disciplined alignment of customer needs alongside brand strategies and plans.

With this in mind we have developed a series of Brand Building services to help you on both the brand strategy, and the doing side. We’ll help you decide where your brand fits in the market, what it looks, feels, sounds and acts like, and put architecture around it so that you can manage it and enjoy all the benefit from it long-term.

Ways we can help build your brand

BRAND STRATEGY WORKSHOPS

A great starting point for building your brand. Through this in-depth and revealing process, together we review your entire brand and explore your options for re-branding or refreshing it as required. Walk away with a written brand strategy as well as full documentation of the workshop.

BUILDING YOUR STORY

Everyone is on about having a brand story these days. All it means is, nutting out what is special about your business (trust us, there is always something special to talk about), and putting that onto a one-pager so that it can be shared consistently across all of your communications. We can usually crack this in one sit-down session with you – easy peasy.

LOGO DEVELOPMENT

We help you select the right designer, prepare a brief to communicate what your brand is really about, and make sure it meets your requirements for budget, timing and presentation.

BRAND POSITIONING

Determine where your brand sits in the market, and how it is differentiated from its competitors. Define “what is my brand’s personality?”, and “who is my audience?”. This will then become the voice for all your marketing activity in the future, ensuring consistency of your message.

PRODUCT PACKAGING DEVELOPMENT

We help you bring all of the elements of packaging together – visibility to stand out, conveying the right information, evoking emotions, and meeting practical requirements. Make sure your packaging speaks volumes.

BRAND AWARENESS CAMPAIGNS

Once you are clear on your brand strategy and goals you may need to invest in getting your brand ‘out there’. We can help you to roll out promotional brand campaigns by coordinating the advertising and all the activity, either on an ad-hoc or ongoing basis.

Takeaways: As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long after we leave the building. Unless you get us to stick around and help with the doing, of course.

Keen for a fresh take on your business?

Your first meeting is on the house.

Brand building