Brand-Building-Consultant-Logo-Design-Hawkes Bay

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, founder of Amazon

Why invest in brand building?

A brand is one of the few things a company can own forever; it is an asset you can rely on to extract value and enhance margin over time. A brand is more than a logo – it is the sum total of associations, feelings, attitudes and perceptions relating to your business’ product or service.

We believe the strongest, most enduring brands result from the disciplined alignment of customer needs with brand strategies and plans.

With this in mind we have developed a series of Brand Building services that help you with strategy, where your brand fits in the market, what it looks, feels, sounds and acts like, and put architecture around it so that you can manage and utilise it long-term.

Ways we can help build your brand

As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long-term.

Brand strategy workshops

A great starting point for building your brand. Through this in-depth and revealing process, together we review your entire brand and explore your options for re-branding or refreshing it as required. Walk away with a one-page brand compass as well as full documentation of the workshop.

Logo development

We help you select the right designer, prepare a brief to communicate what your brand is really about, and make sure it meets your requirements for budget, timing and presentation.

Brand positioning

Determine where your brand sits in the market, and how it is differentiated from its competitors. Define “what is my brand’s personality?”, and “who is my audience?”. This will then become the voice for all your marketing activity in the future, ensuring consistency of your message.

Packaging development

We help you bring all of the elements of packaging together – visibility to stand out, conveying the right information, evoking emotions, and meeting practical requirements. Make sure your packaging speaks volumes.

Keen to get a fresh take on your marketing?

Your first meeting is on the house.