Hi, I’m Jodi.
In marketing strategy we talk about our “why”, or purpose. For me, I’m doing what I’m doing because I feel compelled to be real, and want to give support from the heart.
In business terms this means I like to remove filters, barriers and buzzwords, and work with what’s really there. Marketing success can be accessible for everyone and it is easy when you know how.
Along my life I am lucky to have happened across some tools and skills that enable me to drive and facilitate success in teams, individuals and organisations. On a practical level, I maintain a strong working knowledge in business and ‘generalist’ marketing – both digital and offline.
Skills-wise I tend to be a bit of a marketing and business all-rounder. As my career has developed I’ve realised I like to wear multiple hats (you’ve got to keep life interesting), and have developed a passion for getting it done and seeing things thrive.
My 12+ years’ experience in senior management and co-ordination roles has given me exposure across varied categories including those in wine & tourism, construction solutions, wholesale distribution and financial services.
In my early 20’s I quickly rose up the ranks in the insurance industry, holding a senior management role as Service & Marketing Manager for what is now known as Credit Union’s Co-Op Insurance NZ. This role provided the foundations for my career since.
Around 2010 I spent a few years in Melbourne, where I enjoyed working in the construction tech sector for international market leader FRAMECAD. This role broadened my skills in marketing, customer relationship management and solution-based sales for business-to-business.
Since returning to Hawke’s Bay and now with the fun of having a kid in the mix, I have gained experience in the wine industry, become happily entwined with the tourism sector and built a solid background in financial services. You could say I’m just as comfortable at the whiteboard as I am on the forklift (OK, the forklift skills are rusty but the will is 100% there).
We started InHouse Marketing in 2017 after a few crisp wines and a realisation that all three of us had a passion for helping people in business. While our skill-sets are quite different we three have a very similar ethos and caring for people and our environment.
My passion today is in making marketing accessible to all, and doing so in a way that does good in the world. I love to help local businesses achieve their potential through customer-first marketing, and leveraging technology by underpinning it with strong business process. I put clients ahead of dollars and work for you with integrity.
Business success for me comes from being strategic, taking positive action and achieving results that translate directly to the triple bottom line. It’s about a process of continual learning and adapting, and I’d love to go on that journey with you.
I look forward to meeting you and exploring the best fit for you.
m. 022 156 6817Email Jodi