InHouse Marketing Client Project Brand Refresh for Croplands Spray Shop

The story

After Greg Deck bought Hastings based spray equipment servicing company Calnan SprayQuip in 2009, he set to grow the business offerings and also the link with well-respected key supplier Croplands Equipment Pty Ltd. As a result, in 2015 Croplands Spray Shop was created by Greg as an independent brand supplying a wide range of new spray equipment, as well as continuing to provide servicing and maintenance of sprayers for horticulture and agriculture.  Jump forward to 2020 and Croplands Equipment went through its own brand refresh, and this has now flowed through into the Croplands Spray Shop brand. 

The brand refresh

Driven by the help of our director and do-er Megan, we were excited to project manage design, production and application of the refreshed Croplands Spray Shop brand across their various marketing channels. This included digital (think e-commerce website, social media, videos, email communications etc.) and traditional (print, signage and sponsorship). Megan has been providing Greg with a broad range of marketing services for several years on a regular basis, so knows and understands his business and its brand values very well.

The result

The updated brand was applied to the website in October 2022 and was rolled out systematically across all other channels. Check it out and let us know what you think!

If you think your brand could do with a makeover to make it more relevant to your market, get in touch. We can do what you might not have the time to organise or the expertise to carry out – we can manage the project, do the doing, and connect with the right specialists when needed as well.

To discuss your ideas for your brand and marketing do get in touch with us.