Sustainability consulting old

A no-cost 1 hour conversation to explore your sustainability situation.

If it turns out you might need us, we’ll go back and build you a tailored proposal for the services that will help. If you don’t, we’ll happily refer you to other people, agencies, and free resources to help you crack on.

• For larger organisations, you may need to present a compelling business case before embarking on a sustainability programme.
• We can help you to research your current performance, industry, value chain and markets, and help you create the business case for change.

Educate & explore what sustainability means to you and your key stakeholders, through the lens of the UN’s Sustainable Development Goals.

• Perform a Sustainability & Marketing SWOT on your business to identify your biggest risks and opportunities
• Uncover who the sustainability champions are within your organisation
• Get your people engaged and tap into them to lay foundations for change
• Set Goals, Objectives and Strategies for your Sustainability Roadmap

Required homework: looking back at the last 12-24 months, using our templates identify what sustainability outcomes you can currently measure. We can then help you identify where the gaps are and produce a basic sustainability report to set a baseline.

• Together create a roadmap to 2030 with goals, actions, and accountability measures, looking out to your ideal vision and stepping back from there
• Monthly, bi-monthly or quarterly support from us, to check in, advise, and help keep you on track
• The Roadmap and Sustainability Report can then be revised annually

Creating a sustainable future is all about innovation and adapting. So is Marketing. So, it may be that some of your action items end up requiring some form of innovation.

If so, we can help with specialist services like:

• Brand Building: brand strategy, logo design, taglines, copywriting, promotional campaigns
• New Product Development: innovation workshops and frameworks to help you create sustainable products and services by design
• Product Stewardship: help you build and market product takeback, recycling, and circularity programmes
• Redefining and innovating to a sustainable business model

Once you know where you want to be from a sustainability perspective, it is time to work that into your Marketing Plan so that you get your positioning right and communicate your brand with authenticity.

We can either:

• Review your existing marketing plan in light of your sustainability goals and what was uncovered in the SWOT.
• Take another look at your target markets and competitive positioning to ensure your brand remains relevant for what is to come.
• Rewire your Marketing Plan and reporting structures to suit, so that Marketing and Sustainability operations are intertwined ongoing.

OR

• Do all of the above but build a new Marketing Plan from scratch.
• This would work well if you don’t have a Marketing Plan already or wish to start with a fresh sheet of paper.

This is where we help you tell your brand’s story with authenticity, zero greenwash, and in a compelling way that is unique to your business.

• Write your Brand Story through a sustainability lens, so people get to hear about the good things you are doing
• Incorporate this throughout your communication plans – whether it is your social media content, website, marketing collateral, or BBQ pitch

Storytelling is an important way to spread the enthusiasm for creating a future our grandkids can be proud of. In sharing your experiences, you’re not only endearing your brand to potential buyers but you’re also being a visible example of change.

There is a carbon footprint for everything, and websites and emails can all play a role in reducing waste and over-consumption. For example, stuff in “the cloud” is actually physically stored on various computer hardware all over the world. And it takes energy and natural resources to power that, as well as create and power this very screen you are reading on. It’s still far better than paper, but the internet is estimated to account for 3.7% of all GHG’s. For fun, you can test your website here!

We can help you include your online presence in your responsible marketing mix by:

• Building you a ‘green’ WordPress website that runs lean – quality, speedy (a bonus for SEO), secure and stunning
• Web hosting and domain packages on eco-friendly, high-performance servers
• Offer further advice to help you transition / give your marketing efforts the eco advantage

Have a need that you don’t see here? Give us a call or let’s have a coffee and see how we might be able to help.

If it doesn’t fit our skillset, we’ve got plenty of other sustainability contacts in our address book for you.