As the sustainability and marketing consulting space grows it is important to understand what all these new fandangled job titles mean, and how they can help you up your game. Our InHouse Marketing blog aims to make it simple! So, what is a Sustainability and Marketing Consultant? A Sustainability and Marketing Consultant is a…
Hawke’s Bay has now had its first few Go Green Expos, a show which has been running for over a decade in the major centres. Back in the day I was there in Wellington slogging natural wine, slopping sauvy into single-use plastic thimbles for thirsty event-goers. If I knew then what I know now! It’s…
We all want to be part of a bright and clean future for our children and theirs. Yet how can Hawke’s Bay businesses wave the magic wand? At InHouse Marketing we are delighted to say we have been working on something we believe will help. Small businesses are time poor – we all know that.…
If you’re a smaller business, do you feel like innovation and new product development is just for the big guys? Do your thoughts lean towards limiting beliefs like “I don’t have the time or $$ to be innovative”? Well, the good news is that any business can be innovative. All it takes is the mind…
Ever get the feeling nobody else in the office gets it? Or feel like you’re making it up as you go, and not really sure if you’ve looked at all the angles? Chances are, if you’re the lonely marketer, you’ll relate to this all too well. Once upon a time I was that lonely marketing…
The Marketing Mix 5 Ps is a significant tool to help you select and create the right marketing strategies for your business. It forces you to think about which areas of your business you can change or improve on, to help you meet the needs of your target market, add value and differentiate your product or service from your competitors. The 5 areas you…
At InHouse Marketing we are excited to offer services and marketing workshops that are registered with the Management Capability Development Fund. This is great news for small to medium sized Hawke’s Bay businesses as you may qualify for funding to help pay for services such as training workshops, courses and coaching that build the management…
Do you need a Marketing Manager or a Marketing Services Specialist? You’ve decided that you need to start “doing some marketing” so you Google ‘marketing services’ to find someone to help. Your search reveals there are many businesses out there who say they offer marketing services. Great, you think, but how do I choose between…
As business owners ourselves we know that time is precious, there is always so much to do and so little time to do it. So why do you need a marketing plan anyway? It is human nature to put off doing things that we are unfamiliar with or are not in the urgent bucket. Putting…
After being involved in many trade and consumer shows over the years we are happy to share our Top 10 tips for event marketing success. Plus we have put together a list of 10 of New Zealand’s biggest & best events to market your products in 2018. Take a look and get planning. Here are…