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Category Archives: Marketing

We are sustainability consultants in Hawkes Bay for the benefit of our moko

In need of an InHouse Sustainability Consultant?

MarketingBy Jodi BaxterFebruary 21, 2022

We all want to be part of a bright and clean future for our children and theirs. Yet how can Hawke’s Bay businesses wave the magic wand? At InHouse Marketing we are delighted to say we have been working on something we believe will help. Small businesses are time poor – we all know that.…

Image of a groovy turntable - switch it on and develop new products

Get Your Innovation Groove On: Why You Should Develop New Products

Creativity, MarketingBy Jodi BaxterSeptember 22, 2021Leave a comment

If you’re a smaller business, do you feel like innovation and new product development is just for the big guys? Do your thoughts lean towards limiting beliefs like “I don’t have the time or $$ to be innovative”? Well, the good news is that any business can be innovative. All it takes is the mind…

The lone wolf

Are you the lonely marketer in your tribe?

MarketingBy Jodi BaxterJune 4, 20211 Comment

Ever get the feeling nobody else in the office gets it? Or feel like you’re making it up as you go, and not really sure if you’ve looked at all the angles? Chances are, if you’re the lonely marketer, you’ll relate to this all too well. Once upon a time I was that lonely marketing…

6 Ps for Covid-19

Our 6 P’s of Covid-19

Community Support, MarketingBy Megan HarrisApril 6, 20202 Comments

In business you may have heard of the classic 5 P’s of Marketing – Product, Price, Promotion, Place and People – but these are very different times, so we’re changing it up. We hope you are all staying safe, staying home if you need to, and playing by the rules. We are! If you are…

The Marketing Mix 5 P’s- Helping You Choose the Right Strategies

MarketingBy MariseNovember 8, 20198 Comments

The Marketing Mix 5 P’s is a significant tool to help you select and create the right marketing strategies for your business. It forces you to think about which areas of your business you can change or improve on, to help you meet the needs of your target market, add value and differentiate your product or service from your competitors.  The 5 areas you…

Answering your burning questions about marketing! - The Marketing Couch by InHouse Marketing

The Marketing Couch – a comfy place to get answers

MarketingBy Jodi BaxterOctober 9, 2019Leave a comment

When we are out and about meeting small to medium sized (SME) business owners in Hawke’s Bay, we regularly get asked questions about marketing. It seems that working out Why, What and How to market your business to consumers and customers to generate sales can be a mystifying, frustrating – a time-consuming and complicated beast.…

InHouse Marketing training workshops RBP Funded Hawkes Bay

InHouse Offers Funded Services Through the NZTE Management Capability Fund

MarketingBy MariseJuly 1, 2019Leave a comment

Updated 6 September 2021 At InHouse Marketing we are excited to offer services and marketing workshops that are registered with the Management Capability Development Fund. This is great news for small to medium sized Hawke’s Bay businesses as you may qualify for funding to help pay for services such as training workshops, courses and coaching…

Marketing management specialist comparison Hawkes Bay

What are Marketing Management Specialists vs. Marketing Services Experts?

MarketingBy MariseSeptember 8, 2018Leave a comment

Do you need a Marketing Management Specialist or a Marketing Services Expert? You’ve decided that you need to start “doing some marketing” so you Google ‘marketing services’ to find someone to help. Your search reveals there are many businesses out there who say they offer marketing services. Great, you think, but how do I choose…

Marise from InHouse Marketing explains why you need a marketing plan in Hawkes Bay New Zealand

Why do I need a marketing plan anyway?

MarketingBy Jodi BaxterApril 9, 2018Leave a comment

As business owners ourselves we know that time is precious, there is always so much to do and so little time to do it. So why do you need a marketing plan anyway? It is human nature to put off doing things that we are unfamiliar with or are not in the urgent bucket. Putting…

Jam jars at a trade and consumer show using event marketing

10 tips to ensure event marketing success

Events, Marketing, MediaBy Jodi BaxterMarch 29, 2018Leave a comment

After being involved in many trade and consumer shows over the years we are happy to share our Top 10 tips for event marketing success. Plus we have put together a list of 10 of New Zealand’s biggest & best events to market your products in 2018. Take a look and get planning. Here are…

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