If you’re a smaller business, do you feel like innovation and new product development is just for the big guys? Do your thoughts lean towards limiting beliefs like “I don’t have the time or $$ to be innovative”? Well, the good news is that any business can be innovative. All it takes is the mind…
Ever get the feeling nobody else in the office gets it? Or feel like you’re making it up as you go, and not really sure if you’ve looked at all the angles? Chances are, if you’re the lonely marketer, you’ll relate to this all too well. Once upon a time I was that lonely marketing…
In business you may have heard of the classic 5 P’s of Marketing – Product, Price, Promotion, Place and People – but these are very different times, so we’re changing it up. We hope you are all staying safe, staying home if you need to, and playing by the rules. We are! If you are…
The Marketing Mix 5 P’s is a significant tool to help you select and create the right marketing strategies for your business. It forces you to think about which areas of your business you can change or improve on, to help you meet the needs of your target market, add value and differentiate your product or service from your competitors. The 5 areas you…
When we are out and about meeting small to medium sized (SME) business owners in Hawke’s Bay, we regularly get asked questions about marketing. It seems that working out Why, What and How to market your business to consumers and customers to generate sales can be a mystifying, frustrating – a time-consuming and complicated beast.…
Updated 6 September 2021 At InHouse Marketing we are excited to offer services and marketing workshops that are registered with the Management Capability Development Fund. This is great news for small to medium sized Hawke’s Bay businesses as you may qualify for funding to help pay for services such as training workshops, courses and coaching…
Do you need a Marketing Management Specialist or a Marketing Services Expert? You’ve decided that you need to start “doing some marketing” so you Google ‘marketing services’ to find someone to help. Your search reveals there are many businesses out there who say they offer marketing services. Great, you think, but how do I choose…
As business owners ourselves we know that time is precious, there is always so much to do and so little time to do it. So why do you need a marketing plan anyway? It is human nature to put off doing things that we are unfamiliar with or are not in the urgent bucket. Putting…
After being involved in many trade and consumer shows over the years we are happy to share our Top 10 tips for event marketing success. Plus we have put together a list of 10 of New Zealand’s biggest & best events to market your products in 2018. Take a look and get planning. Here are…
The following is a list of what we see as some of the key trade and consumer shows around New Zealand, for you to consider in your event marketing mix. From homewares and gifts, food, building and farming there most likely is a trade or consumer show that is suitable for your business. After being…