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Portfolio Archives: Research

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Eco Brand Creation: Plycoselect

Branding, Consulting, Product Development, ResearchBy Jodi BaxterAugust 27, 2017

Between 2005- 2008 Marise was the Marketing & Sales Manager at Plycoselect at a time when the building industry was in a slump – hard to believe at the moment! Building consents were plummeting and low priced imports were flooding the market. It was a constant struggle to grow sales and maintain margins as everyone…

New Product Development Marketing Workshop
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Projects: New Product Development

FMCG, Product Development, ResearchBy Jodi BaxterAugust 21, 2017

Businesses who want to grow should be constantly monitoring market tends and changes in consumer needs and developing new products or services that meet those needs. However statistics show it is not easy to “get it right” as around 40% of new products fail or do not achieve expected sales. Marise has successfully launched many…

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