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  • About Us
  • Services
    • Brand building
    • Marketing plans
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    • Promotion tools
    • Digital marketing support
    • Market research
    • New product development
    • Marketing training & mentoring
  • Our Work
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Category Archives: Packaging

How does your product packaging look on the shelf?

Does your packaging pass the VIEW test?

Marketing, Packaging, UncategorizedBy Jodi BaxterSeptember 16, 2017Leave a comment

Packaging has changed from being just a container for protecting the product to an essential part of attracting the attention of the buyer and giving them a reason to buy. It is so important that it should be considered the fifth ‘P’ in marketing, along with product, price, place and promotion. A useful way to…

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