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  • About Us
  • Services
    • Brand building
    • Marketing plans
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    • Promotion tools
    • Digital marketing support
    • Market research
    • New product development
    • Marketing training & mentoring
  • Our Work
  • Articles
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Category Archives: Uncategorized

Marketing project briefing meeting

3 reasons you need a well-written project brief

Marketing, UncategorizedBy Jodi BaxterSeptember 25, 20175 Comments

You need a new logo, some new packaging, a piece of market research or a new website or social media campaign and have to work with an external supplier to get the job done. In most cases they will not know much about your business, your vision, objectives or your brand and it is up…

How does your product packaging look on the shelf?

Does your packaging pass the VIEW test?

Marketing, Packaging, UncategorizedBy Jodi BaxterSeptember 16, 2017Leave a comment

Packaging has changed from being just a container for protecting the product to an essential part of attracting the attention of the buyer and giving them a reason to buy. It is so important that it should be considered the fifth ‘P’ in marketing, along with product, price, place and promotion. A useful way to…

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