I returned to working in marketing in a purer sense and took up digital project management as a communications and marketing contractor in 2013. Then, in 2017, Jodi, Marise and I got our heads together and set up InHouse Marketing. Our aim is to help everyday business people get things done. It’s exciting and rewarding to help small to medium-sized businesses seize their opportunities through enhanced marketing skills and a well defined brand strategy.
I have enjoyed a career spanning a bit longer than I care to remember at times! After working in the banking and industrial sectors for several years and then raising a family, including my eldest daughter and fellow director Jodi Baxter, I felt the need to broaden my horizons work-wise, as my girls grew up.
I’d always had a bit of a bent for the written word and my interests in marketing and communications arose out of a 12-year stint in the tertiary education sector, at the highly respected Eastern Institute of Technology. The institute was in a real growth phase then, and grew from around 1000 equivalent full-time students to over 2500. Signing off my time there as the Marketing Team’s Communications Manager and 2IC, I had picked up some great digital skills and learning along the way.
In 2003, I moved into the tourism industry, where my passion for people and building relationships saw me working as Executive Officer for the Hawke’s Bay Wine Country Tourism Association and as part of the wider Hawke’s Bay Tourism team up until late 2013.
I am a current board member and Deputy-Chair of the Hawke’s Bay Tourism Industry Association, having been invited to join the board in 2014 by then Chairman Sam Orton. I also serve, along with my younger daughter Stacey, as a trustee for the Rainbow Umbrella Charitable Trust, a charity raising awareness of issues and helping children with disabilities and their families. In 2019 I was invited to help set up, and am now the Chairperson for Send A Little Smile, a local charity helping people going through a tough time in their lives by delivering a bag of small gifts to raise a smile.
At InHouse Marketing our passion for outstanding service and combined skills means we know how to focus on your needs as a client and to bring successful projects together across a broad range of sectors.
I’d love to meet you for a chat over coffee sometime soon.
m. 027 273 2389Email Me Now