As business owners ourselves we know that time is precious, there is always so much to do and so little time to do it. So why do you need a marketing plan anyway? It is human nature to put off doing things that we are unfamiliar with or are not in the urgent bucket. Putting…
After being involved in many trade and consumer shows over the years we are happy to share our Top 10 tips for event marketing success. Plus we have put together a list of 10 of New Zealand’s biggest & best events to market your products in 2018. Take a look and get planning. Here are…
The following is a list of what we see as some of the key trade and consumer shows around New Zealand, for you to consider in your event marketing mix. From homewares and gifts, food, building and farming there most likely is a trade or consumer show that is suitable for your business. After being…
You’ve worked hard all year and are looking forward to a much deserved break and some down-time from the day to day running of your business, right? Over the break you’ve got the chance to clear your head and think about the bigger picture. You come up with grand ideas for what do you want…
During a Saturday catch up in June, one friend and a mother & daughter duo planted the seeds of a business idea that has since grown to the size of a house. Excited by the possibilities they swiftly formed InHouse Marketing, a niche service to help businesses get a sound, workable marketing strategy and plan…
You need a new logo, some new packaging, a piece of market research or a new website or social media campaign and have to work with an external supplier to get the job done. In most cases they will not know much about your business, your vision, objectives or your brand and it is up…
Packaging has changed from being just a container for protecting the product to an essential part of attracting the attention of the buyer and giving them a reason to buy. It is so important that it should be considered the fifth ‘P’ in marketing, along with product, price, place and promotion. A useful way to…