A national distributor to the outdoor fabrics and screens trade, Rainbow Shade had been growing steadily but it was a highly competitive industry. Not being the biggest player in the market by a long stretch, they needed to play to their strengths. After a workshop to determine their brand positioning and strategy, their values of…
Douglas Outdoor Living Solutions and Auto & Marine Upholstery was a successful operator with a 25+ year history in the bay, but as you can tell the name was a bit of a tongue-twister. When new owners Pete & Suzanne came on board in 2018, InHouse Marketing was engaged to guide the business through a…
One of our most engaging Brand Marketing projects in recent times – pun intended! Ben & Megan from Top Blokes and John from Macaroni Media came to us in 2017 as they were wanting to merge their two video production businesses together and needed some help figuring out the best way to do it. It…
With our encouragement and guidance Prinsy’s Tours decided to enter into the Hawke’s Bay Tourism Awards in 2017. They had recently hit some significant marketing milestones, including launching a new website, logo and developing a new tour offering, and were receiving consistently glowing visitor reviews. We helped them through the application process to ensure the judges…
Between 2005- 2008 Marise was the Marketing & Sales Manager at Plycoselect at a time when the building industry was in a slump – hard to believe at the moment! Building consents were plummeting and low priced imports were flooding the market. It was a constant struggle to grow sales and maintain margins as everyone…
The Hawke’s Bay Tourism Industry Conference and Awards Celebration have been a fixture on the industry’s calendar since 2007. Megan was instrumental in setting up, managing and marketing the inaugural Hawke’s Bay Regional Tourism Conference and those that followed until 2013. Guest speakers over the years have included Ministers of Tourism, Mayors, Tourism New Zealand…
Back in 1996 (whew!), Megan was part of the core team that drove the re-branding of EIT Hawke’s Bay from what was then Hawke’s Bay Polytechnic. The project involved considerable consultation, both within the campus community and outside with business and cultural stakeholders and working with nationally significant design agencies. Launching a brand of this…
Businesses who want to grow should be constantly monitoring market tends and changes in consumer needs and developing new products or services that meet those needs. However statistics show it is not easy to “get it right” as around 40% of new products fail or do not achieve expected sales. Marise has successfully launched many…
In House Marketing has been working with The Goodtime Pie Co and Focus Distribution since early 2017. The business was struggling to get many important marketing projects underway as they did not have the internal resources, time or expertise to do so. By bringing Marise on board as their “hands on” marketing specialist they have…
InHouse Marketing is an approved Commercial Advisor for the Te Pūnaha Hiringa: Māori Innovation Fund for 2017–18. This a $3 million per year fund, which invests in initiatives that contribute to achieving the goals and priorities in He kai kei aku ringa (the Crown-Māori Economic Growth Partnership) and the Business Growth Agenda. The scheme funds…
