Brand Evolution: Douglas

Douglas Outdoor Living Solutions and Auto & Marine Upholstery was a successful operator with a 25+ year history in the bay, but as you can tell the name was a bit of a tongue-twister. When new owners Pete & Suzanne came on board in 2018, InHouse Marketing was engaged to guide the business through a…

Award Wins: Prinsy’s Tours

With our encouragement and guidance Prinsy’s Tours decided to enter into the Hawke’s Bay Tourism Awards in 2017. They had recently hit some significant marketing milestones, including launching a new website, logo and developing a new tour offering, and were receiving consistently glowing visitor reviews. We helped them through the application process to ensure the judges…

Events: Tourism Awards & Conference

The Hawke’s Bay Tourism Industry Conference and Awards Celebration have been a fixture on the industry’s calendar since 2007. Megan was instrumental in setting up, managing and marketing the inaugural Hawke’s Bay Regional Tourism Conference and those that followed until 2013. Guest speakers over the years have included Ministers of Tourism, Mayors, Tourism New Zealand…

Re-branding: EIT Hawke’s Bay

Back in 1996 (whew!), Megan was part of the core team that drove the re-branding of EIT Hawke’s Bay from what was then Hawke’s Bay Polytechnic. The project involved considerable consultation, both within the campus community and outside with business and cultural stakeholders and working with nationally significant design agencies. Launching a brand of this…

Content Marketing: Cole Murray

As a leading financial services provider in Hawkes Bay, Cole Murray needed to produce content that showed thought leadership through the sharing of practical advice. As writer and curator, Jodi helped the business to publish a catalogue of financial articles and utilise these through key channels such as social media, video, eNewsletters and the press,…