Between 2005- 2008 Marise was the Marketing & Sales Manager at Plycoselect at a time when the building industry was in a slump – hard to believe at the moment! Building consents were plummeting and low priced imports were flooding the market. It was a constant struggle to grow sales and maintain margins as everyone…
The Hawke’s Bay Tourism Industry Conference and Awards Celebration have been a fixture on the industry’s calendar since 2007. Megan was instrumental in setting up, managing and marketing the inaugural Hawke’s Bay Regional Tourism Conference and those that followed until 2013. Guest speakers over the years have included Ministers of Tourism, Mayors, Tourism New Zealand…
Back in 1996 (whew!), Megan was part of the core team that drove the re-branding of EIT Hawke’s Bay from what was then Hawke’s Bay Polytechnic. The project involved considerable consultation, both within the campus community and outside with business and cultural stakeholders and working with nationally significant design agencies. Launching a brand of this…
Businesses who want to grow should be constantly monitoring market tends and changes in consumer needs and developing new products or services that meet those needs. However statistics show it is not easy to “get it right” as around 40% of new products fail or do not achieve expected sales. Marise has successfully launched many…
In House Marketing has been working with The Goodtime Pie Co and Focus Distribution since early 2017. The business was struggling to get many important marketing projects underway as they did not have the internal resources, time or expertise to do so. By bringing Marise on board as their “hands on” marketing specialist they have…
InHouse Marketing was an approved Commercial Advisor for the Te Pūnaha Hiringa: Māori Innovation Fund for 2017–18. This $3 million annual fund invested in initiatives that contribute to achieving the goals and priorities in He kai kei aku ringa (the Crown-Māori Economic Growth Partnership) and the Business Growth Agenda. The scheme funds Māori collectives up…
As a leading financial services provider in Hawkes Bay, Cole Murray needed to produce content that showed thought leadership through the sharing of practical advice. As writer and curator, Jodi helped the business to publish a catalogue of financial articles and utilise these through key channels such as social media, video, eNewsletters and the press,…
From niche occasions to all-out food & wine shows, Jodi has project managed countless trade show stands and wine & food events, including co-ordinating Moana Park Winery’s most successful annual winery concert (over 1200 attendees). Event marketing can be a strong means of connecting your brand with consumers, creating interaction and building loyalty for the…
The FRAMECAD Technology Expo project was a series of hands-on demonstrations delivered across Australia. Delivered with seamless presentation, the events were targeted at the large-scale construction sector. Jodi project managed the marketing & logistics of these events, seeing the business gain significant in-roads into market education and expansion of the sales pipeline for this market-leading…
